Thursday, 12 December 2013

Album Release Advertisement

This is the advertisement that will promote our new single/album upon its release, we have chosen to use a design similar to that of the digipack for continuity and to establish a running theme.

Friday, 6 December 2013

Digipac Fourth Design

This is the fourth design for our Digipack and will be the packaging for the album of which our music video is the flagship single when its complete.

Auditions 3, Harry Lake

Harry was taken on to this project as a minor role in our video.

Thursday, 5 December 2013

Auditions 2, Reece Stevens

In this audition we interviewed Reece Stevens, unfortunately due to personal problems, Mr. Stevens will not be joining us.

Auditions 1, Chad Van-Deen

sadly mr. Van-Deen had to be excused due to conflicting creative ideas on whom the video should focus on.

Monday, 2 December 2013

Media Theory



Audience Profile


Mood Board - Music Video

This, our mood board has and will inspire our future creations in this project, the ideas shown in the images are linked throughout our music video and our photo-shoots, the themes of addiction and helplessness are prevalent in our genre and so our products too.

This mood board shows the ideas linked into death, loneliness and weakness that our music video shares and the implementation of organs as in our photo-shoot to reinforce the idea that deep down we are al the same and as such are all weak to the pull of addiction whether it be to drugs, alcohol or anything else.

Friday, 29 November 2013

Photo-Shoot Plan


Photo-shoot planning Sheet

Goal
In order for us to successfully market our band we will be having a photo-shoot for the actors in our music video, along with the band and their respective logos, trademarks and other paraphernalia along with our own. Our shoots will have to show the feelings and ideas in the music video and convey the same feeling as the band’s concepts to make sure the music video is as suitable as we can make it.

Cast List
Harry Lake
Rebecca Lilley
Michael Rumble
Aidan Andrew Bell
Josh Michael Martin
Daniel George Paige Barnfather

Aims
We aim to create an anatomical theme for the photo-shoots, reflecting a common theme in the genre we have chosen, preferably using body parts such as hearts, kidneys and others to create a theme much like the inspiration we chose for our band’s key ideas, concepts and themes.

Shoot 1
Shoot one we will start our anatomical theme by using a heart in a jar over the subject’s own heart, a surrealist theme helps us to show how the dark undertones of the music will come across, the song we have chosen will be the flagship song for the album and this too helps to bring across all of these relevant themes.

            Actors
                  Aidan Bell

                  Props/ equipment
         Jar
            Heart – animal
            Red food coloring
            Room to shoot in
            Camera
            Tripod

Shoot 2
Continuing our gory theme in shoot two with the anatomical-jars theme, this time we will have Josh pose in front of the camera with a jar over his kidneys and their respective animal counterparts in the jars in front. This continuation of our previous theme reinforces the ideas brought about by the narrative of the song and the album as a whole.
            Actors
         Josh Martin

            Props/ Equipment
            Jar
            Kidneys – Animal
            Red Food Coloring
            Room to Shoot in
            Camera
            Tripod.

Storyboard











Here are the storyboards for our music video, these will help us get an idea of how to film the video when the time comes.

Monday, 25 November 2013

Call Sheet






What is Genre?


What is genre?

In music, the genre of a song is what category it falls into. The category is identified with the use of conventions, e.g. a rock song would be identified by the use of an electric guitar, drums, bass guitar and  the use of distortion. There are many genres of music and most of these genres contain sub-genres (a sub category), e.g. heavy metal has many sub-genres such as black metal, thrash metal and alternative metal.

When choosing a song to shoot a video for, genre is a very important thing to think about. This is because many music videos normally contain conventions of a genre. Therefore, when i know what genre I will be doing I will know what sort of things to include in my video. I will most probably do a song in the genre of Alternative Metal.




Here is a diagram showing a few of the most popular music genres as well as some of their most popular sub-genres.


Shot Count of "Imagine" By John Lennon

Personal Skills Audit

This is my personal skills audit, it shows what skills and experience I possess at the start of the year.

Friday, 22 November 2013

Actor List


Actor list from JoshMichaelAidan
This list is integral to the creation process for our project as it shows us waht actors we can use and which roles they play.

Thursday, 21 November 2013

Micro Analysis - Weak and Powerless

This mico analysis has helped us to understand the important features in the music video we will be able to carry over.

Next Step in Our Digipack Design

With the next step of the digipack the back cover has been changed to have all the required information and is now completed. A logo for the record company, barcode and disclaimer/legal information as been added to complete this section.

Monday, 18 November 2013

Progress With Digi-pack

So far with the digi-pack, i have added in the backgrounds and the textures to them using the sam technique as the snake skin for the logo but on a larger scale and making several translucent layers for the colour to be tinted to achieve the exact required colour and effect. now we need to complete the photo shoots and the booklet before it can be finished, this is it so far...

Props list with Budget

This budget shows us the cost of each and all of the props and equipment we will need access to all of this comes from our own money so being cautious with our spending was another challenge.

Friday, 15 November 2013

Final Design For the Band Logo

This is the final design for our logo and will be used in the creation of all band related paraphernalia, it is a deviation of the original image design but, like in the creation, I am much happier with the absence of the central python head as it means that the band

Thursday, 14 November 2013

Progress on the logo

The progress on the Logo for our band, I have added colour / textures to the image using a pattern of snake skin I found on google images and photoshop to transfer the texture to the required parts of the snakes bodies.


Friday, 8 November 2013

logo inspiration

This image is a compilation of images found online to give me the best idea of what to draw for our logo.

Monday, 21 October 2013

Questionnaire Results

These are the results of the questionare, these are the responses to the questions sent out and provide insightful ideas into the target audience, disregarding the unrealistic and silly answers to the questions.

Analysis of the Lyrics to "The Noose"

Scene Length

This document shows how long each of the individual scenes of the music video are and the number of said scene, this helps us to keep track of how far through the filming we are, how long we need to film for and makes the lip sync much easier at post production.


Analysis of our chosen song's narrative

Friday, 18 October 2013

Animatic

This animatic shows in its roughest stage what the music video will be like and the ideas that will be brought about through it.

Actor List


Recce Shots - Outside


These Recce shots have acted as a reconnaissance for what shooting locations are available for us to use when we wish to film the music video.

Monday, 7 October 2013

Record Company Logo

This Logo will represent our group and the record company persona we are taking on when directing the music video for our chosen song. It gives my company a star image and makes it more convincing and realistic, this design, you ill notice has also been used s a recurring image to make the backdrop for the blog.

Friday, 27 September 2013

Analysis of an album cover




The front cover of the album is striking with almost a clinical aproach to colouring, all pale cream colours and whits make all of the actual colours in the slug and the logo stand out without looking out of place and this will help to achieve a pseudo-minimalistic approach to the front cover, plus the contrast of the colours on the front of the box will help to draw the eyes of the customer when they are browsing the market for albums, this helps act as a passive marketing tool acting constantly rather than actively promoting it through the use of TV advertisements or magasine adverts.

This  form  of inactive advertising helps sell more copies of their product and allows them marketer to have free access to another maketing campaign. This design is unusual, the slug crawling over the woman's face seems odd at first but after listening to some of their songs you can see why it is used as the themes of bugs and insects showing up in the music videos is a common occurrence portraying ideas like animistic ideas and corruption in people, linking to the idea of relapsing back into our base evil in te title "thirteenth step" the relapse into addiction after you think you have beat it.


Thursday, 19 September 2013

Digipack Analysis


The album case that I have decided to analyse for my digipack analysis is TOOL’s 10,000 days.

The images that are used in the digipack are very arty and rather obscure. As with TOOL’s other album covers, there is no image of any members of the band on the front cover. On the front cover there is an illusion-like piece of art (seen on the top image), as it appears that 3 faces can be seen. Either the main face in the middle, or what appear to be 2 faces facing away from each other can be seen at one time, depending on how you look at it. When you open the case you can see a series of different images (second image). The CD pouch has an image that contains figures that bare resemblance to the faces on the front cover, keeping consistency. On this image there are a series of obscure looking faces that appear to go on forever. In the centre of the digipack is a series of images in a small booklet (third image), some of which showing members of the band. Each image, like other images in the digipack, is very arty. On each page, the images are repeated next to each other. This, along with the stereoscopic lenses on the album, (top image) allows people to view the images in 3D. On the opposite side of each image is information about the album, including the track listing, writers/producers and instructions on how to use the 3D glasses. These arty style images are all typical features of TOOL. The album contains small amount of text. On the front of the case, the album and band name are written in large red text at the bottom of the cover, making it stand out more on the black background. The text style used on the front uses a style that is always used when showing TOOL’s name, which consists of every letter being joint by a single line on the top and bottom of the texts. Inside the case, in the booklet, the text is typed in white Arial. This text is easy to read as it is on a dark background so it stands out. There is little relationship between the text and the images. The images in the album appear to be completely random whilst the text in the digipack is only giving information about the album. The use of random images makes the digipack appear even more obscure. The only relationship between text and image is the text giving instructions on how to use the stereoscopic lenses to view the images in the booklet in 3D. The whole style of the album shows typical features of TOOL. The use of obscure, highly detailed images bares resemblance to a typical Progressive Metal album cover, but they are rather different to what you would normally see. This is why TOOL is also considered to be an art-rock band. On February 11, 2007 this digipack won a Grammy for best Recording Packaging.

Thursday, 27 June 2013

Lip Sync

This video utilizes the Lip Sync technique and has acted as practice to how the music video section of my A2 project will be made.

Friday, 21 June 2013

Opie picture

This picture has been made in photoshp to have the Opie look, with cartooned features and block colors to create a pop are/ simplistic design it stand out yet still looks recognisable, this effect was achieved by making separate layers or each body part and filling them in with block color. This technique is used a lot in the music industry and focuses on the simplistic ideas behind most of the images showing only block colour to make a simple and bold image.

I made this image using the photo editing tool, Photoshop, after we where told we had to use this software some initial problems arose, mainly I didn't know how to use photoshop. I toyed around with the software for some time to work out how to use the tools, after learning how to use the program i began my task, selecting my hair and face,

Tuesday, 11 June 2013

purposes of music videos

Purposes of the music video are wide but mainly to focus on certain factors, like...

  • Advertisement- to show off the band and help them credit each member of the group.
  • Appeal- to make the song more appealing and make people more likely to buy their album.
  • Emphasise- to make the meaning of the song more prominent and get across the point.
  • Educate- to show the viewer what kind of band they are.
  • Illustrate- showing the viewer what the lyrics are saying if they might be slightly unclear.
  • Industry standard- it is now the norm to have a music video, and unusual not to.

Andrew Godwin identifies 6 elements of music videos...
  1. Showing genre characteristics.
  2. Lyrics and images have a common link.
  3. the tome of the atmosphere represents in the music or visa versa.
  4. commonly used close ups to show the artist.
  5. notions of looking are often used.
  6. intertextual references are common.

These purposes of music videos are the guidelines for the industry and how most of the products they create are portrayed, these stereotypes can however be useful; they provide a structure that the audience are used to and feel comfortable with.