The front cover of the album is striking with almost a clinical aproach to colouring, all pale cream colours and whits make all of the actual colours in the slug and the logo stand out without looking out of place and this will help to achieve a pseudo-minimalistic approach to the front cover, plus the contrast of the colours on the front of the box will help to draw the eyes of the customer when they are browsing the market for albums, this helps act as a passive marketing tool acting constantly rather than actively promoting it through the use of TV advertisements or magasine adverts.
This form of inactive advertising helps sell more copies of their product and allows them marketer to have free access to another maketing campaign. This design is unusual, the slug crawling over the woman's face seems odd at first but after listening to some of their songs you can see why it is used as the themes of bugs and insects showing up in the music videos is a common occurrence portraying ideas like animistic ideas and corruption in people, linking to the idea of relapsing back into our base evil in te title "thirteenth step" the relapse into addiction after you think you have beat it.
This form of inactive advertising helps sell more copies of their product and allows them marketer to have free access to another maketing campaign. This design is unusual, the slug crawling over the woman's face seems odd at first but after listening to some of their songs you can see why it is used as the themes of bugs and insects showing up in the music videos is a common occurrence portraying ideas like animistic ideas and corruption in people, linking to the idea of relapsing back into our base evil in te title "thirteenth step" the relapse into addiction after you think you have beat it.
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